WELCOME!

I’m driven by creativity and innovation, always looking for ways to challenge myself and grow. My marketing journey began with content creation, strategy development, and consulting for small businesses, where I discovered my passion for shaping brand stories.

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I started my career interning at Nailed It Media and Moroch Partners Advertising Agencies. I created content for channels such as The Just Girl Project and worked on large-scale digital campaigns for brands including McDonald's, Planet Fitness, and Midas.

I've earned certifications in Snapchat Essentials, HubSpot Content Creation, HubSpot Inbound Marketing, and Google Analytics, sharpening my digital marketing skills.

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In 2022, I launched my own Etsy shop, gaining hands-on experience in merchandising, marketing, and e-commerce. Within the first seven months of launching the shop, it had generated 140 orders and $4k in profit. 

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I joined Fossil in 2023, starting as a Paid Media Coordinator and advancing to a Global Integrated Marketing Specialist. I’ve worked on global content strategies, streamlined processes, and supported international campaigns for Fossil and Fossil's portfolio brands, i.e., Watch Station, Michele, Zodiac, and Skagen.

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I am currently an Integrated Marketing Specialist at The Container Store, contributing to seasonal go-to-market campaigns that align and achieve business goals. Centralizing communication and marketing resources across channels, streamlining workflows, and ensuring consistent messaging and execution. 

 

My experiences have equipped me with a versatile skill set in digital marketing, content strategy, and integrated campaign execution, enabling me to approach every project holistically.